Evaluation: Who Would Be The Audience For Your Media Product?

 QUESTION 4
The audience we want to attract to our film looks something like this:















Males and Females Aged 16-24!

WHY??

• More likely to have the time and money to go and see a film
• Will relate more to the storyline and characters
• They are the age range that most enjoy horror films
• They are big into social media which can promote viral marketing

But what are these guys into nowadays?
With all of the special effects and gore in horror movies of recent years reaching an all time high, it begs the question: Is this what we expect in a horror film? Is it all necessary?

With films such as The Human Centipede and Saw investing millions of dollars in nonstop blood, guts and gore, (all made to look as shocking and realistic as possible) the horror genre has certainly raised its bar high in recent years. And obviously, we aren't even going to try to compete with these kind of effects, we simply don't have the money! Instead, we are going to subtlety imply blood and guts and gore to the audience and build up gradually to a bloody ending, rather than De-sensitising the audience too early on. We want to leave the best till last, as it were;)

BUT....
Is there any market for fairly tame, implicit and suggestive horror? A story one might actually have to think about? Will it keep our audience interested? Is this the kind of film they'd like to watch? So many questions to think about and since everybody is different, we decided it was only appropriate to have a discussion with a mixed group of 16-24 year olds to see what they look for in a horror film...