Thursday, 6 February 2014

Target Audience/Focus Group Questions

We decided that as well as our survey, we needed to ask our target audience personally about what horror films they like and why, what they expect from an opening, what they think about spoof films etc.
By asking our desired audience (16-25yr olds) it would help us to see what they really want to see from our clip, therefore giving us the information we need to create a successful film opening.
Below is a compilation of their feedback:

After watching this video, we gathered some helpful points that were made by our target audience regardin their opnions on horror films that we can use to make our film better such as:
  • Music plays a key role, and needs to be tense to create suspense
  • The more realistic it is, the scarier
  • Needs to be unpredictable
  • Jumpy or gory stops people from watching it 
  • They expect to see death, they want the scene to be set and want a backstory
  • Also has to keep their attention
  • They think that most horror films lack realism

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